Diabetesförbundet (The Swedish diabetes association) is a great donation- and member funded organisation dedicated to stop diabetes, raise awareness and make life easier for those affected by it. Even though a great part of their members are senior citizens, diabetes is also a growing concern for the younger generation. And to reach them there was a need for a visual update.
Besides slightly updating the logotypes (Diabetesförbundet and Diabetesfonden), which now play better together, we incorporated more colour, playful graphics and a bigger focus on images. Together that laid the foundation for a whole bunch of new brochures and information material, which hopefully now is an easier and more approachable read for everyone.