Diabetesförbundet (The Swedish diabetes association) is a donation- and member funded organisation dedicated to stoping diabetes, raise awareness and make life easier for all those affected by it. Although a great majority of their members are senior citizens, diabetes is also a growing concern for the younger generation. But to reach them there was now time for a visual update.
Besides updating the two logotypes for a more coherent look, we incorporated bolder, brighter colours, playful graphics, better typography and a much bigger focus on images. Laying the foundation for a whole bunch of new brochures and information material, which now is an easier and more approachable read for people of all ages.