Future My Love is a unique love story, challenging our collective and personal utopias in search of freedom. A poetic road trip through the financial collapse by exploring a radically different economic and social model. Swedish director Maja Borg just released probably the most important movie of the year, now showing at movie festivals all over the world. And we were honoured to be giving it a visual identity and packaging.
Since the movie is stitched together by old journal films, documentary material, personal reflections and artful installations, we wanted the poster to reflect some of that with a "collage style" design. An informative and animated website, film credit graphics, presskits, promotional postcards and standard DVD packaging was produced. But we also wanted to do a little something extra so we developed a limited, special edition DVD. Including a stitched 70-page booklet with Maja’s poetry from the film in a custom, embossed, pure white case with a nice black string fastening.