Future My Love is a unique love story challenging our collective and personal utopias in search of freedom. A poetic road trip through the financial collapse by exploring a radically different economic and social model. Swedish director Maja Borg just released probably the most important movie of the year, now showing at movie festivals all over the world. And we were honoured to be giving it a graphic identity and packaging.
Since the movie is stitched together by old journal films, documentary material, personal reflections and artful installations we wanted the poster to reflect some of that by this collage style design. Except a informative responsive website, promotional postcards with thought-wordy quotes from the movie we also produced a limited, special edition DVD. Including a stitched 70-page booklet with Maja’s complete poetry lyrics for the film in a custom, embossed, pure white case with a nice black string fastening.