Meda is an international specialty pharma company (actually the 48th largest pharmaceutical company in the world) with a well-diversified product portfolio and a growing market in more than 120 countries. Always striving to be innovative and dedicated to providing products that serve society by increasing the well-being and quality of life of individuals. But as it often happens their online presence didn’t quite match such a forward thinking company.
Designing a more visually pleasing, better organised and, of course, responsive website was just the beginning. We also needed to develop a complete iconography-world to better maintain viewers attention and interest. And an easy to use, dynamic wordpress template-design for all their individual product-marketing websites. It was important to allow for different creative variations but still clearly be a “Meda site”.