CLIENT
MyBonus
2018

WHAT WE DID
Brand strategy / Visual identity /
Product design

We’re approaching a new era for the retail industry, online sales are climbing but retailers are faced with more competition than ever before to win over todays modern and demanding shoppers. As a respons the new startup MyBonus is developing "the next generation bonus program". Where members actually get real money back instead of abstract and complicated point systems. In addition to offer retailers the opportunity to engage with clearly segmented consumer groups, leveraging transactional and behavioural data. And reward them for their purchase without spending valuable time and resources internally. A classic win-win situation.

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Starting from scratch.
 

Since MyBonus was just starting out, a lot of areas needed attention. From visual identity, branding strategies and messaging to investment pitch decks and the core service itself. We especially took great care in developing the first version of the app, making it as intuitive as possible, because you know... a user interface is like a joke. If you have to explain it, it's not that good. And so far, judging by the almost perfect score of 4.8/5 in both App Store and Google Play, people do seem to get it. Keep an eye out for the 2.0 version soon... 

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