Sharper of Sweden Barbershop offers premium class treatments in straight razor shaving, beard trimmings and hair cuts. The barbershop was inspired by the classic 1920s and 30s barbershops found in the US and United Kingdom. And they have experienced huge success ever since Homan Taghizadeh opened his very first shop on Prinsgatan, Gothenburg. now expanding into doing both events, running a very own academy and developing the collection of "Sharper" branded products.
Sharper came looking not only for a beautiful new website, but also ideas on how to increase traffic to their just opened online store. At the time they were already doing a lot of promotional collaborations with stylist and photographers all over the city, so we suggested gathering all those images in a website "lookbook". For inspiration, promoting the working barbers, but more importantly as a way to promote all the products used to achieve those looks, with a direct link to buy. We also spent time on streamlining and simplifying the booking process. Because a good website is a good business tool. (Video presentation by Hello family.)