Suppling market leading products for safe, reliable and energy-efficient installations, Termoventiler is a proudly Swedish technology company represented all over the world. But still manufacturing almost everything out of Marbäck in beautiful Ulricehamn. They specialise in water-borne systems for geothermal or bio-fuel heating, offering to customise everything to suit your needs and requirements with maximum efficiency and as little environmental impact as possible.
Termoventiler approached us with the problem of having their greatest success also being their greatest obstacle. The product line “Laddomat” made them famous, unfortunately to a point where no one really recognised the actual "brand name". This of course affected sales of other products. And with new big releases around the corner, we needed to get this sorted. The curent use of two competing logos was confusing, so we started by redesigning the brand logo, fusing the two different symbols into one. Then aligning all product names and product logos, incorporating the same symbol. Clearly stating both hierarchy and family belonging. Allowing future product lines to be firmly associated with the trust and love for "Laddomat". We then developed a brand new visual identity, website (developed by Byte Fantastic), brochures and packaging. Now the Termoventiler brand is finally looking coherent and feels as modern and dynamic as their products.