Termoventiler is a Swedish technology company that supplies market leading products for reliable, energy-efficient and environmentally adapted installations. Represented all over the world they take pride in the term “Made in Sweden” and still manufacture almost everything out of Marbäck in the beautiful Ulricehamn. With the product line “Laddomat” being a huge success and the thing that made them famous, they were now facing customers not necessary associating it with the company name “Termoventiler”. This unfortunately affected the sales of other products.
Firstly we needed to adress the confusing use of two competing logos. Merging them into a clean and simple symbol representing “the boundary separation between hot and cold water in an accumulator tank”, on which much of their patented technology is based. By developing and sticking to one symbol, and using it consistently in both company and product logos, it's clear they're all part of the same family. Then adding a new visual identity, complete with a responsive website (developed by Byte Fantastic), we also looked att everything from brochures to packaging. And now the Termoventiler brand is looking coherent and feels as modern and dynamic as their products.