Termoventiler is a Swedish technology company that supplies market leading products for reliable, energy-efficient and environmentally adapted installations. Represented all over the world they take pride in the term “Made in Sweden” and still manufacture almost everything out of Marbäck in the beautiful Ulricehamn. Having made huge success with their product line “Laddomat” customers didn't necessary associate it with the company name “Termoventiler”, which unfortunately affected sales of other products.
To align the brand we agreed on one symbol instead of two, to be used in both the company logo, product logos and by itself. A clean and simple symbol representing “the boundary separation between hot and cold water in a accumulator tank”, on which much of their patented technology is based. We then created a new visual identity complete with a much needed responsive website. Developed (by Byte Fantastic) in Concrete5 with an easy to use WSIWYG editor so they’re free to keep working on the site as they please. Now Termoventiler feel as modern and dynamic as their products.