A Visual Affair is a curious Swedish design consultancy led by Jonas Hult, helping you define and design brands, products and websites.

Driven by both heart, logic and business sense, the design process is informed by research, co-creation and close collaborations. All to make sure that we create relevant solutions with commercial impact.

We generally work with small to midsize companies and startups, always seeking to build long term relationships, rather than quick hit-and-runs. Because the more we get to know each other, the better work we do together.


Brand Strategy
The goal of a Brand Strategy is really to make your company more valuable to customers, employees, and investors. It affects all aspects of a business and is directly connected to consumer needs, emotions, and competitors. If your business is new or if you feel your brand needs renewal, lets work together to create a brand that’s loved and relevant to your market.

Brand Identity
An effective Brand Identity can help to build customer loyalty and trust, differentiate your business from the competition and increase the brand awareness. Even though the brand name and logo are an important part of it, a brand’s identity is so much more and consists of a variety of marketing materials. Business cards, signage, brochures, product packaging, digital experience etc. all need to be cohesive to create a consistent message.

Art Direction
In simple terms, Art Direction is setting the tone, feel, and artistic style for any project. It combines art and design to evoke cultural and emotional reactions. This includes everything from concept development, graphic design, typography, colors, illustrations, photography, film, animations etc. all meant to convey specific messages to specific groups of people.

Print & Packaging
Print and packaging plays a significant role in the perceived value of a product or brand, the tactile quality of the paper, the feeling of originality or luxury achieved by well chosen printing effects. There's also a lot of ways to be creative with packaging solutions to enhance the experience and really make your material stand out.

Design Sprint
"If a picture is worth 1000 words, then a prototype is worth 1000 meetings." The big idea with the Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist.
It's like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, marketing campaign... well, anything really.

Product UX/UI
Digital products are software-based tools that provide value or utility for the user. These products can range from websites and platforms, to native mobile applications with a custom CMS. We work with you from very high-level design (such as the overall functionality and information architecture) to the very granular details (pixel-perfect mockups and design systems). Iterating and testing to deliver a complete product, tailored to the needs of your users and your business.

Web Design
Good web design is important, and your business’s website design impacts your customer experience, lead generation and ultimately, your bottom line. Studies have shown again and again that users quickly judge your business based on visuals alone, and will often stop using your site if it’s poorly designed. A modern and professional website not only tend to encourage trust, but it also has a huge impact on how easy it is for visitors to find what they’re looking for.

Web Development
The gap between what professional developers and people without any coding experience can do is becoming narrower with the rise of innovations in "no-code" building platforms. What this means for you? Basically we can now build and launch the majority of web projects within less than half the time (and budget) than before. But of course, if needed we also have experienced developers in our network for any special functionality that require more customisation.

Let's work together

I'm always open for a chat, whether you have a new project to discuss, a possible collaboration, or just want to make new friends email me → here.


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