Client:
Maja Borg Filmproduktion

Project:
MAN

Year:
2016

Services:
Art Direction
Print & Packaging

This film is a truly experimental expression of form – hand-processed super 8mm film combined with watercolour-negative animation; timelapses of a pregnancy shot frame by frame, day by day; bookended by a series of self-portraits where the filmmaker is satirising her own use of particular attire, generally read as masculine, becoming revelatory when posed in the context of the pregnant body.

Keeping true to the experimental form of the film we wanted to do something interesting with the DVD packaging as well. So as you first open it up, the disc "pops up" but is hold safely in place. Turn it around and it's a small brochure, then flipped completely open it's now a collage poster. Achieved with just one sheet of paper, some folding and die cuts. It did take some experimentation to get the execution just right.

© A Visual Affair 2023