Print & Packaging
Saints New York
Syntax is a leading innovator in financial index technology, developing revolutionary new ways to manage risk by analyzing how companies function, instead of their market movements. Based in New York, they apply their own stratified-weight methodology (originally used for controlling inadvertent biases in clinical trial results) to "re-weight" the most widely-used benchmarks.
Leading up to market launch we created a completely new brand, office collateral and website. And one of the first problem to face was "how do we explain this new approach so people understand the benefits?". In workshopping around the brand strategy and positioning we decided to celebrate the science background of the company. Explaining the complex with simplified "school book style" illustrations. Which also provided us with powerful graphics to stand out from the competition in market trade shows etc. Enabling great opportunities to interact with curious booth visitors.
MyBonus→ From web to mobile app
Limbino→ Wheel of fortune
Wranges→ Finally an online store
Sharper Barbershop→ Website as a business tool
MAN DVD→ Experimental expression of form
Termoventiler→ Bringing order to the brand
SnowSlush→ The theme park favorit
Soda by Garetta→ A bubbly identity
Ice on the Rocks→ Frappinos in a blink of an eye
Future My Love→ Branding a poetic road trip
FML DVD→ Limited special edition
© A Visual Affair