Client:
Garetta

Project:
Soda

Year:
2015

Services:
Art Direction
Brand Identity
Print & Packaging
Web Design

Garetta, a sales and service company developing smart and delicious product lines for theme parks destinations, coffee shops and restaurants. Noticed a growing discontent with the "largest soda distributor" among its customers and saw the opportunity to offer an alternative.

We simply called it "Soda". And while Garetta experimented with their own versions of the classic flavour recipes and developing smart modular tower dispensers. We designed labels with high recognisability in mind, marketing materials and a website explaining the benefits of great personal service and freedom from suffocating contracts.

It's not easy taking on the massive global brands so we needed to focus everything on what we could offer that they didn't, while still looking like an acceptable substitute to the end customers.

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