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Client:
Garetta

Project:
Soda


Year:

2015

Services:
Art Direction
Brand Identity
Print & Packaging
Web Design

Garetta, a sales and service company developing smart and delicious product lines for theme parks destinations, coffee shops and restaurants. Noticed a growing discontent with the "largest soda distributor" among its customers and saw the opportunity to offer an alternative.

We simply called it "Soda". And while Garetta experimented with their own versions of the classic flavour recipes and developing smart modular tower dispensers. We designed labels with high recognisability in mind, marketing materials and a website explaining the benefits of great personal service and freedom from suffocating contracts.

It's not easy taking on the massive global brands so we needed to focus everything on what we could offer that they didn't, while still looking like an acceptable substitute to the end customers.

More Work

MyBonus→ From web to mobile app

Limbino→ Wheel of fortune

Wranges→ Finally an online store

Sharper Barbershop→ Website as a business tool

Syntax→ Looking good for launch

MAN DVD→ Experimental expression of form

Termoventiler→ Bringing order to the brand

SnowSlush→ The theme park favorit

Ice on the Rocks→ Frappinos in a blink of an eye

Future My Love→ Branding a poetic road trip

FML DVD→ Limited special edition

© A Visual Affair

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