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Client:
Garetta

Project:
SnowSlush


Year:

2018

Services:
Art Direction
Brand Identity
Print & Packaging

SnowSlush has been a long-time favourite among both theme park destinations and its thirsty visitors. They've spent a lot of care perfecting its proprietary flavour recipes, both with and without sugar, which has really set them apart from the competition with the best fruity slush on the market.

This is something we wanted to celebrate in the recent identity update. Focusing on brighter colors, fresh fruit and the mixing of different flavours. We also looked at enhancing the "experience" for end customers with interesting toppings and party straws (e.g. with moustaches and animal faces) to encourage social media sharing.

With the strategy to be a good and flexible partner rather than always promoting the SnowSlush brand, we worked in close collaboration with both the Garetta crew and "food and beverage managers" to develop new slush-bar concepts, signage and graphics to fit within the overall look of each park venue.

More Work

MyBonus→ From web to mobile app

Limbino→ Wheel of fortune

Wranges→ Finally an online store

Sharper Barbershop→ Website as a business tool

Syntax→ Looking good for launch

MAN DVD→ Experimental expression of form

Termoventiler→ Bringing order to the brand

Soda by Garetta→ A bubbly identity

Ice on the Rocks→ Frappinos in a blink of an eye

Future My Love→ Branding a poetic road trip

FML DVD→ Limited special edition

© A Visual Affair

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