SnowSlush

Client:
Garetta

Project:
SnowSlush

Year:
2018

Services:
Art Direction
Brand Identity
Print & Packaging

SnowSlush has been a long-time favourite among both theme park destinations and its thirsty visitors. They've spent a lot of care perfecting its proprietary flavour recipes, both with and without sugar, which has really set them apart from the competition with the best fruity slush on the market.

This is something we wanted to celebrate in the recent identity update. Focusing on brighter colors, fresh fruit and the mixing of different flavours. We also looked at enhancing the "experience" for end customers with interesting toppings and party straws (e.g. with moustaches and animal faces) to encourage social media sharing.

With the strategy to be a good and flexible partner rather than always promoting the SnowSlush brand, we worked in close collaboration with both the Garetta crew and theme park "food and beverage managers" to develop new slush-bar concepts, signage and graphics to fit within the overall look of each park venue.

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