Wranges

Client:
Wranges

Year:
2017

Services:
Art Direction
Web Design
Web Development
E-commerce consulting

Credits:
Photography by Mikael Selin

Wranges, founded in 1918 and one of Gothenburg's oldest jewellery store, was preparing to celebrate its 100th-year anniversary. And what could be a better time for a new website and an updated look.

We quickly decided to also expand their business model with a brand new online store, based on the WooCommerce platform, and a social media strategy to generate traffic to the new site. But the most important part was putting a spotlight on their highly skilled in-house jewellers, making all unique custom pieces, and getting the visitors to book a free consultation. Because this is what's really separating Wranges from most of the other jewellers in the city.

And finally the logo, which also needed to be cleaned up and re-designed to work better in digital environments. It all went live just in time for the big celebration.

More Work