Ice on the Rocks

Client:
Garetta

Project:
Ice on the Rocks

Year:
2015

Services:
Art Direction
Brand Identity
Print & Packaging
Web Design

Garetta, a sales and service company developing smart and delicious product lines for theme parks destinations, coffee shops and restaurants. Experienced a growing demand for flavoured, iced coffee drinks, but their customers, usually smaller coffee shops, did not have the time, the staff or the space to mess around with blenders and washing dishes all day.

So using existing Garetta equipment, together we developed the concept "frappinos in a blink of an eye", an everything-you’ll-need package to serve delicious frappinos quickly without all the mess. Complete with branding, marketing material, instructions and inspirational recipes. Because time saved is money earned.

The name "Ice on the Rocks" was inherited from an earlier concept aimed at clubs and bars. But time to market is more important than coming up with the perfect name so we just re-designed the logo to fit this new venture.

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